The very best performers aren’t born that way, They have to learn excellence.        

Learned Excellence brings the mental disciplines, principles, and tactics of high performance together into a clear and practical guidebook. We are all performers, at work, at school, at home, and at life. Across any field, Learned Excellence provides the roadmap for each of us to perform at our very best in every aspect of our lives.

Learned Excellence is from performance psychologist and retired US Navy commander Eric Potterat, who developed the mental toughness curriculum for the Navy SEALs, served as the director of specialized performance for the Los Angeles Dodgers, and has worked with thousands of top performers from the military, sports, first responder, and business worlds. And from former Google executive Alan Eagle, who co-authored the best-sellers How Google Works and Trillion Dollar Coach.

And now, so can you.        

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Former CEO & Chairman of Google, Co-founder Schmidt Futures

Eric Schmidt

“When you Google ‘how to be a great performer’, Learned Excellence should be the first result. Our next generation of leaders will have to think and navigate their way through constant change and AI-driven opportunities that we can’t even imagine. I urge them to learn excellence now so they can be ready for this amazing future.”

US Women’s national soccer team
2-time FIFA World Cup champion, player of the year, and Olympic gold medalist

Carli Lloyd

“I wish this book had been available to me when I was just starting out in soccer. It has such a comprehensive collection of good, practical advice, covering every aspect of how to approach your craft mentally. I sure could have used it back at the beginning of my career and I know it will have a huge impact on the next generation of winners, no matter where and how they perform.”

2-time NBA Champion Head Coach, Miami Heat

Erik Spoelstra

“So many of us are searching for better strategies to help us become more effective performers and leaders in our respective fields. Learned Excellence is the perfect playbook to help guide you on your journey to excellence!”

American Astronaut
First Female Commercial Spaceship Pilot

Dr. Sian Proctor

“Anyone can be a top performer. Anyone can excel at school, have a great career, and even, like I did, travel into space. This is what Learned Excellence is about. It shows us how we all can learn the mental tools we need to be our very best, and how to use them to get there. If you want to reach your full potential and beyond, this book is a great place to start.”

Author, CEO, retired US Navy SEAL officer

Jocko Willink

“Working with a broad range of individuals in high pressure positions, Eric Potterat identified protocols to help people perform optimally when it matters most. In Learned Excellence, he breaks these protocols down and gives the reader pragmatic and actionable techniques that any person can apply in order to perform at their highest level.”

2022 Men’s Figure Skating Olympic Gold Medalist
      3-time World Champion

Nathan Chen

Learned Excellence is a game changer. It certainly was for me. Eric's guidance was instrumental in getting me to improve my approach “above the neck and between the ears”, which not only helped me win the skating gold medal in Beijing, but have fun doing it. Whatever your gold medal is, Learned Excellence will help you win it.”  

Former CEO & Chairman of Google, Co-founder Schmidt Futures

Eric Schmidt

“When you Google “how to be a great performer”, Learned Excellence should be the first result. Our next generation of leaders will have to think and navigate their way through constant change and AI-driven opportunities that we can’t even imagine. I urge them to learn excellence now so they can be ready for this amazing future.”

US Women’s national soccer team
2-time FIFA World Cup champion, player of the year, and Olympic gold medalist

Carli Lloyd

“I wish this book had been available to me when I was just starting out in soccer. It has such a comprehensive collection of good, practical advice, covering every aspect of how to approach your craft mentally. I sure could have used it back at the beginning of my career and I know it will have a huge impact on the next generation of winners, no matter where and how they perform.”

2-time NBA Champion Head Coach, Miami Heat

Erik Spoelstra

“So many of us are searching for better strategies to help us become more effective performers and leaders in our respective fields. Learned Excellence is the perfect playbook to help guide you on your journey to excellence!”

American Astronaut
First Female Commercial Spaceship Pilot

Dr. Sian Proctor

“Anyone can be a top performer. Anyone can excel at school, have a great career, and even, like I did, travel into space. This is what Learned Excellence is about. It shows us how we all can learn the mental tools we need to be our very best, and how to use them to get there. If you want to reach your full potential and beyond, this book is a great place to start.”

2022 Men’s Figure Skating Olympic Gold Medalist
      3-time World Champion

Nathan Chen

Learned Excellence is a game changer. It certainly was for me. Eric's guidance was instrumental in getting me to improve my approach “above the neck and between the ears”, which not only helped me win the skating gold medal in Beijing, but have fun doing it. Whatever your gold medal is, Learned Excellence will help you win it.”  

Author, CEO, retired US Navy SEAL officer

Jocko Willink

“Working with a broad range of individuals in high pressure positions, Eric Potterat identified protocols to help people perform optimally when it matters most. In Learned Excellence, he breaks these protocols down and gives the reader pragmatic and actionable techniques that any person can apply in order to perform at their highest level.”

Alan Eagle is an author and executive communications consultant. He spent 16 years at Google, partnering with executives to communicate the company’s story to clients, partners, employees, and the public. He is the co-author of the books How Google Works and Trillion Dollar Coach, and the author, all by himself, of seven letters-to-the-editor published in Sports Illustrated. He has never won the New Yorker Caption Contest.  

alan eagle

Eric Potterat, PhD, is a clinical and performance psychologist and a leading expert in individual and organizational performance optimization. Eric retired as a commander from the US Navy after twenty years of service, the last 10 of which he spent as the psychologist for the US Navy SEALs. He also created the Navy SEALs' mental toughness curriculum. Eric spent several years as the director of specialized performance for the Los Angeles Dodgers and has also worked with Red Bull athletes, the US Women’s national soccer team, the Miami Heat, and numerous Olympic athletes, first responders, business leaders, and NASA astronauts. He’s been the performance psychologist on teams that have won the MLB World Series and the FIFA World Cup.

eric potterat, phd

about the authors

 Excellence isn’t innate, it is 100% learned 

This is true of individuals…
and also of organizations.

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